Should You Hire a Digital Marketing Agency (or In-House Marketer)?

Let’s explore a rather common question today. Which is better: A digital marketing agency or an in-house marketer? In fact, it’s a consideration that we’ve encountered with quite a number of businesses. And it’s understandable - after all, digital marketing can get very time-consuming. Attempting to plan and execute a strong strategy while juggling other

Don’t Settle for Fluff: How To Be Confident of Your Agency’s Digital Marketing Strategy

In today’s modern landscape, there’s no question that a big part of any company's marketing strategy is digital.  After all, consumers and businesses alike are always online - and one of the best ways to reach potential customers is by observing their digital behaviors and approaching them at the right time and place. But executing

Understanding Web Design Costs: An Evaluation of The Different Types of Contracts

"I want to do digital marketing. How much does it cost to design a website?" That’s a question we get pretty often here at Appiloque, and the truth is, it really depends. But hey, that doesn’t mean that we can’t share more information about how web design & development companies typically price their services. Today,

Outsourcing Social Media Management: How to Evaluate Your Vendor Before Going into a Partnership

Social media is a game changer for modern businesses, leveling the playing field for startups and big brands alike. With the right digital marketing agency to support your strategy, you’ll get the power to place your brand right in front of your ideal target audience. If you’re just getting started, you might be wondering if

Vetting your SEO Agency: 7 Questions to Ask Before Paying for SEO Services

Are you on the hunt for SEO services?  Then, you’ve likely already found out that hiring a reliable, cost-effective digital marketing agency with a proven track record in SEO is easier said than done. There are plenty of people claiming ‘guru’ status when they barely possess the skill set of a novice - and yes,

Demystifying the Process: Here’s How You Hire a Web Design Agency

You’ve worked hard to build your brand. Your product is top-notch and you’re poised to take your business to the next level. To do that, you need a website that captures and keeps the attention of your target audience. After all, 48% of consumers say that a website’s design is the single most important factor

Social Media Case Study: New Moon

At a glance, Goal: New Moon wanted to improve its brand image and reach out to a younger, more digitally savvy crowd. Result: Achieved an Average Daily Reach of 3,977 & 1.36 million Impressions. In addition, a consistent facebook fan growth to 18,856 (as of February 2017) from 11,680 facebook fan follows was attained. Introduction

Social Media Case Study: Young NTUC

At a glance, Goal: Young NTUC is the youth wing of the National Trades Union Congress (NTUC). As the largest youth movement in Singapore, Young NTUC strives to give voice to the needs and aspirations of young workers. As such, our aim was to improve their brand presence for top-of-mind exposure, and get more people

Social Media Case Study: Cat & The Fiddle

At a glance, Goal: Being an online cheesecake delivery store, Cat & The Fiddle found the need to emphasise on digital advertising and marketing on facebook to generate interest and boost online engagement and conversation to their prospective and existing customers. Result: Garnered 17,711 Post Engagements & 876,070 Impressions in just 4 months! In addition,

Digital Ads Case Study: British Council (Education)

At a glance, Goal: Create demand for IELTS (English) examinations, targeting individuals looking to work / study in English-speaking countries Result: Garnered an average of 34 leads / month and 14.9k website clicks across Google Display Network Ads and Facebook Ads over 6 months Introduction As a UK international organisation, the work of the British

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