Appiloque Marketing Partnership Programme

Businesses in tourism-related sectors: Get 70% of qualified digital marketing costs funded

Increase sales leads as your business recovers from the impact of COVID-19

Submit your interest

The Marketing Partnership Programme

An initiative by the Singapore Tourism Board, the Marketing Partnership Programme (MPP) provides financial support to industries that have been badly affected by COVID-19.

This is great news if your company is in the hotels, attractions, inbound travel agents or MICE sector, and looking to market itself to drive demand.

MPP funding supports 70% of qualified digital marketing costs — making it an extremely cost-effective method of generating sales leads as your company recovers from COVID-19’s impact.

Examples of qualifying digital marketing costs include: 

  • Search Engine Optimization (SEO)
  • The production of digital marketing assets e.g. ad creatives and microsites
  • Advertising fees paid to platforms like Google, Facebook, and Instagram

Select your industry sector

Find out how your company can benefit from the Marketing Partnership Programme

Hotel

You’re eligible if:

Your hotel has a registered hotel license in Singapore

Funding Support:
  • Get your digital marketing costs covered with 70% funding for international marketing and 30% funding for domestic marketing (domestic marketing refers to marketing which targets Singapore residents and/or post-arrival visitors)
  • The programme will fund digital marketing activities up to 31 December 2021, but all application submissions must be made by 30 September 2020
  • Depending on the size of your hotel, you can expect a maximum funding support of the following amounts:
Hotel Tier
Size of Hotel
Funding Support
Tier 1
≥ 300 rooms
SGD 100,000
Tier 2
101-299 rooms
SGD 70,000
Tier 3
≤100 rooms
SGD 40,000
Funding support for hotel groups will be based on the combined qualified funding of each property. For instance, if your hotel group has 3 hotel properties and they fall into Tier 1, Tier 2 and Tier 3 respectively, the maximum funding that your group is eligible for would be SGD 100,000 + SGD 70,000 + SGD 40,000 = SGD 210,000.
Get a digital marketing plan for your Marketing Partnership Programme applicationSUBMIT YOUR INTEREST

Inbound travel agent

You’re eligible if:

You’re an inbound travel agent who earns minimally 50% of revenue from inbound traffic / travellers (based on your most recent 1-year revenue)

Funding Support:
  • Get 70% of your digital marketing costs funded, up to a maximum of SGD 40,000 per travel agent
  • Applicable for digital marketing efforts targeting international markets, but not domestic marketing that targets Singapore residents and/or post-arrival visitors
  • The programme will fund digital marketing activities up to 31 December 2021, but all application submissions must be made by 30 September 2020
Get a digital marketing plan for your Marketing Partnership Programme applicationSUBMIT YOUR INTEREST

Attraction

You’re eligible if:

You operate a permanent tourist attraction as your core business

Funding Support:
  • Get 70% of your digital marketing costs funded, up to a maximum of SGD 40,000 per travel agent
  • Applicable for digital marketing efforts targeting international and/or domestic markets
  • If you own multiple attractions, you may combine them into a single application — the final funding amount will be the combined qualified funding of each attraction
  • You may run a joint marketing campaign with other attractions in the precinct by submitting a joint application — simply appoint a lead company to incur the marketing costs and receive the reimbursement
  • The programme will fund digital marketing activities up to 31 December 2021, but all application submissions must be made by 30 September 2020
Get a digital marketing plan
for your Marketing Partnership Programme application
Get a digital marketing plan for your Marketing Partnership Programme applicationSUBMIT YOUR INTEREST

MICE event organizer

You’re eligible if:
  • You’re a Singapore-registered MICE Event Organizer (EO) promoting inbound tourism
  • You’re already supported by Singapore Tourism Board’s Business Events in Singapore (BEiS), but you declare it and ensure no double funding of the same marketing costs
Funding Support:
  • Get 70% of your digital marketing costs funded, up to a maximum of SGD 100,000 per event organizer
  • Applicable for digital marketing efforts targeting international markets, but not domestic marketing that targets Singapore residents and/or post-arrival visitors
  • The programme will fund digital marketing activities up to 31 December 2021, but all application submissions must be made by 30 September 2020
Get a digital marketing plan
for your Marketing Partnership Programme application
Get a digital marketing plan for your Marketing Partnership Programme applicationSUBMIT YOUR INTEREST

MICE venue

You’re eligible if:

You’re a Singapore-registered company and your core business is the leasing of MICE venues to hold business events

Funding Support:
  • Get 70% of your digital marketing costs funded, up to a maximum of SGD 100,000 per MICE venue
  • Applicable for digital marketing efforts targeting international markets, but not domestic marketing that targets Singapore residents and/or post-arrival visitors
  • The programme will fund digital marketing activities up to 31 December 2021, but all application submissions must be made by 30 September 2020
Get a digital marketing plan
for your Marketing Partnership Programme application
Get a digital marketing plan for your Marketing Partnership Programme applicationSUBMIT YOUR INTEREST

Why should you work with us?

As a digital marketing agency, we’ve been driving business performance since 2014. We believe in a data-driven methodology and measurable results — which will come in handy because you’ll need to provide monthly reports on KPIs and leads generated to the Singapore Tourism Board.

Of course, we produce results as well. Check out what some of our clients have to say:

Read more

FAQs

Submit your interest

Fill in the form if you’d like to tap on the Marketing Partnership Programme for digital marketing funding support

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