Increasing Visibility: Adding social media pages to your Google business listing

When you search on Google for a brand or business, it sometimes comes with a special section on the right, showing business details such as the address and opening hours (Figure 1). This special section is a business listing available in the form of a Knowledge Panel. Figure 1: Knowledge Panel

Getting Google Sitelinks: What, Why and How?

Google Sitelinks? The term may be unfamiliar, but it is actually referring to the sub-links that are below the first result on a Search Engine Results Page (SERP) (Figure 1). Usually, Google Sitelinks appear when users are searching for brands. The purpose of it is

Why did my Google search rankings drop? (+Solutions to fix it)

It happens all the time. You start off a brand new day by doing a Google Search for your site or checking out your search rankings on Google Search Console. To your horror, you realized that the search rankings you took great pains to acquire have fallen! At this juncture, there is no use panicking.

Switching from HTTP to HTTPS: Step-by-Step

Just in case you’re lost, here’s our previous article addressing the difference between the two and why you should switch to HTTPS. As we mentioned in that article, switching to HTTPS brings about extra security and ranking advantages as well. If you are not a web developer, switching from HTTP to HTTPS can be overwhelming

HTTP vs HTTPS: What’s the Difference? (+Benefits of a secure site)

When you are surfing the web, do you notice this variation in the URLs? For some sites, the “Secure” label is present and the URL starts with “https” (Figure 1). On the other hand, there are sites where both the label and “https” are missing (Figure 1). Figure 1: URL of Zalora

Being Mobile-Friendly: How important is it for search rankings?

When smartphones were first available, you probably experienced how difficult it was to view websites in their desktop version. As the usage of smartphones became prevalent, more websites became mobile-friendly. This means less tedious zooming in/out and scrolling sideways to view different sections. (Yay!) As you can tell, the impact of mobile-friendly sites on user

Boost your Click-Through Rate (CTR) on Google Search in 3 Simple Steps!

In Google Search, click-through rate (CTR) is calculated by the number of clicks your page receives over impressions - number of times your page is seen on Search Engine Result Pages (SERPs). Your click-through rate directly influences your conversion rate. Regardless of how good your content is, it is impossible to get any conversions if

5 Tips to Reduce Bounce Rate and Increase Average Session Duration for your Website

For today’s article, we are focusing on reducing bounce rate and increasing average session duration. Bounce rate refers to the percentage of visitors who leave after viewing just one page. Average session duration is the average time that visitors spend on your site in a single session (provided they view more than one page). These

The Top 5 Tools to Track Website Traffic

After much work, your site is finally up and running. Perhaps, the most crucial question after that is “How well is my site doing?” To gather all the information necessary to answer that question, you can make use of online tools to track website traffic. Depending on how in-depth you would like your data to

How Can I Improve Page Speed? (+Tools to help you get it done!)

In our last two articles, we talked about how page speed affects SEO and introduced tools to measure your page speed. Some of these tools provide suggestions to improve page speed. Although they may seem daunting, quite a number of them are not as difficult as they seem. Today, we will try to break down

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