5 Tools to Help you Measure your Page Speed

We recently talked about how page speed affects SEO, specifically how it helps the page to rank better and also convert better. As with all improvements, we always begin with understanding the current status. Page speed is typically measured through page load time or time to first byte. Page load time refers to the duration

How does Page Speed Affect SEO?

In current times, with information being easily attainable and internet speed getting increasingly faster, people expect to get answers quick. Imagine this, after clicking on a search result, the page takes too long to load. What most people will do is to click the “back” button and select another result.  The average user simply has

Duplicate Content: 4 Ways to solve the problem

Previously, we explained why duplicate content is bad for SEO and how most of it on your own site are created unintentionally. Having duplicate content may create problems for your SEO but you can mitigate the impact through certain measures. Today’s article will provide you with 4 alternatives to solve the problem, but first, here’s

Duplicate Content: Why is it bad for SEO?

Duplicate content exists everywhere online. With the vast amount of information online, it is sometimes inevitable for the same piece of information to appear in more than one place. Likewise, it is common to build your content upon ideas and perspectives gathered from other online sources. The truth is, 25% - 30% of the web

7 Best Practices for Writing SEO-friendly Content

As mentioned in our previous article, good content meets demand, matches user intent and provides original and unique information. Although a good piece of content will naturally appeal to readers and Google, with the competition out there, it can be difficult to rank well. Besides high-quality content, in order to increase the likelihood of ranking,

Good Content: How does it help SEO?

“Content is King”. Indeed, this saying is overused, but for the right reasons. Good content is powerful and acts as the canvas for SEO to work on. Without good content, what SEO can achieve is limited. When SEO and content marketing are paired up, they are capable of achieving much more. In today’s article, let’s

How to do Site Migration Without Hurting Google Rankings: Step-by-step

Small changes in design, content and structure typically pose no harm to your Google rankings. However, when the change involves migrating the site, you risk hurting your Google rankings. The need for site migration may arise due to various reasons. Perhaps you need to change your domain due to a change in company name, or on

How to Choose Keywords for SEO: The best keyword research tools

Welcome to the third and last part of the series! Now that you understand the types of keywords and steps involved in choosing them, perhaps you need some extra help? The internet is a wonderful place with tons of resources readily available. If you need help choosing the right keywords for SEO, you can definitely find

SEO Case Study: Cedele (F&B)

At a glance, Goal: Target Cafe-hoppers and Bakery-lovers – to rank as the top destination when users Google for bakery and cafe related terms Result: +84 keywords on Page 1 and 2 of Google for related search terms and 170,992 Organic Page Views over 3 months Introduction Cedele started off as a small bakery in 1997

How to Choose Keywords for SEO: Get it done in 3 simple steps!

Welcome back! The first article of this series shed some light about the 3 types of keywords used in SEO. Now that you understand the types of keywords, here are 3 simple steps to help you choose keywords for SEO! To help you better understand, we have included real-life examples from some of our clients’ campaigns.

© Appiloque Pte. Ltd. 2014 – 2020. All rights reserved.